Fluency is the English word that captures the naturalness, ease and sophistication with which we operate across boundaries of all types.

While the most common understanding of the word “fluency” relates to facility with languages, in our case, it applies more broadly to proficiency in the things we do and the way we do them at our best.

We have many ways of expressing this concept around the world. We call it “fluidez” (literally fluidity) in Spanish and “osobyi stil” (literally special style) in Russian.